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Commerce.com is spotlighting a shift in commerce as intelligent systems begin to coordinate discovery, evaluation, and purchasing for consumers.
This emerging model, referred to as agentic commerce, suggests a future where artificial intelligence takes on a more proactive role throughout the shopping journey. As these autonomous systems evolve, businesses and consumers alike may need to adapt to new patterns of decision-making and transaction management in digital marketplaces.
Commerce.com previously called for brands to shift toward omnichannel and AI powered strategies as traditional storefronts declined in relevance, according to a recent statement. The company also introduced a data feed management model to help product catalogs translate into machine-actionable signals, aiming to support machine-driven product discovery earlier this year. These steps mark Commerce.com's continued focus on enabling automated and intelligent commerce systems.