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Byrna Technologies Inc. has come under the spotlight after mixed martial artist Cory Sandhagen participated in a demonstration involving the company’s nonlethal launcher. Sandhagen experienced firsthand the physical impact of a Byrna shot, describing the pain and shock that can result from the product.
This event underscores Byrna Technologies Inc.'s ongoing push to promote personal safety products that offer alternatives to lethal force, targeting both professional and consumer markets. The campaign featuring high-profile participants may influence public awareness about nonlethal self-defense options.
Byrna Technologies has previously emphasized the need to distinguish between nonlethal and lethal self-defense tools, according to a company statement. The firm has also highlighted its device as an accessible nonlethal option for parents and families in its recent campaigns. These efforts form part of Byrna's targeted outreach to consumer and professional markets.