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Mastercraft Boat has announced a fundraising initiative supporting St. Jude, promising to donate one dollar for every minute participants spend boating, up to a total of 75,000 dollars.
Users are required to log their time through the MasterCraft Connect App, after which the company will handle the donation process. The campaign runs through September 30 and encourages boating enthusiasts to contribute to the cause while enjoying their time on the water.
Mastercraft Boat recently introduced the XStar model, offering customers the ability to customize their own boats through a range of design options (link). The company has previously highlighted customer experiences such as the Donovan family’s purchase of a fourth vessel, which was featured for its demonstration of brand loyalty (link). These efforts reflect Mastercraft’s focus on customer interaction while expanding engagement initiatives.