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Smith & Wesson Brands is driving sales with a Father Day promotion that gives customers 15 percent off their entire cart when they use the code DADSROCK15.
The special offer is designed to attract shoppers seeking holiday deals and to boost the company retail performance during the Father Day period. Details are being clarified.
The firearms maker has recently expanded its product lineup with the launch of the M&P15 AXE pistol featuring Gemtech GVAC technology. Earlier this year, Smith & Wesson ran a free giveaway for its Model 1854 Stealth Hunter. Both initiatives are part of ongoing efforts to attract customers and strengthen brand engagement.