Selective follow-up mode in development as Blend Labs, Inc. prioritizes lender customization

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24.06.2026

Selective follow-up mode in development as Blend Labs, Inc. prioritizes lender customization — Blend Labs, Inc. launches Selective mode

Blend Labs, Inc. is developing a new feature called Selective, aimed at giving lenders more control over which communications are sent directly to borrowers. The new follow-up mode responds to lender demand for greater oversight beyond autopilot processes.

With Selective, only clearly warranted lender requests will be forwarded to borrowers, streamlining loan processing while reducing unnecessary borrower contact. The early preview signals continued product innovation to address customer feedback.

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Blend Labs recently powered a digital overhaul at CrossCountry Mortgage with Blend Close, targeting faster and error-free loan closings. The company has also credited its platform improvements with faster turn times for the loan closing process. These developments highlight Blend Labs’ ongoing focus on optimizing the experience for both lenders and borrowers.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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