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ISG calls on organizations to critically examine foundational questions before embarking on AI-driven transformations. The company suggests that understanding what to truly believe about artificial intelligence can unlock actionable business opportunities.
According to ISG, companies that engage deeply with AI are better positioned to convert emerging technologies into tangible business results. A new video from ISG offers insights for executives seeking to turn digital transformation into a competitive advantage.
ISG recently projected that large-scale changes are ahead for business process outsourcing due to new AI trends, according to its 2026 State of BPO Report. The company has also identified agentic AI solutions as the next development in enterprise commerce in a previous industry update. These moves reflect ISG’s continued focus on the business impact of artificial intelligence.