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Scholastic is expanding its product strategy by pairing Klutz activity kits with curated book selections to promote creativity and discovery among young readers.
The company is directing customers to its online platform for more Klutz pairings, emphasizing the value of combining hands-on kits with engaging literature to stimulate ongoing learning and development.
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Scholastic has also promoted eGift cards as a convenient way for customers to select books. The company positioned eGift cards as a flexible gifting option for book fans. These initiatives reflect its ongoing focus on boosting book purchases through accessible products and platforms.