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Kraken Exchange has announced a major promotional campaign, giving participants the opportunity to win one whole Bitcoin and 105 additional BTC prizes.
To enter, users must enroll in the Kraken app and trade spot during the FIFA World Cup 2026 period. The initiative aims to drive trading activity through a sweepstakes model tied to the high-profile sporting event. Full terms and conditions apply and can be found on the company’s official website.
Kraken Exchange has recently prioritized regulatory alignment in key markets. The firm secured full MiCA and MiFID compliance as new EU crypto rules took effect. Earlier this year, Kraken warned EU users to prepare as MiCA enforcement required exchanges to obtain CASP authorization by July 1. These regulatory updates have shaped Kraken's operational focus alongside its latest promotional initiatives.