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ISG maintains that artificial intelligence is not eliminating human roles but is fundamentally changing the nature of work itself.
According to ISG, the ongoing evolution in AI technology is prompting companies to rethink employee responsibilities and leverage automation for new opportunities, rather than simply reducing headcount. The firm encourages organizations to consider AI as a tool for workforce transformation, enabling workers to focus on higher-value tasks while machines handle routine operations.
ISG previously projected that artificial intelligence would drive major change across the business process outsourcing sector in its 2026 State of BPO Report. The firm has also urged enterprises to prepare for shifts in retail technology powered by agentic AI solutions, according to a separate analysis. These reports reflect ISG's continued focus on how AI adoption is influencing enterprise operations.