Scholastic encourages families to discover popular book collections

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19.07.2026

Scholastic encourages families to discover popular book collections — Scholastic promotes student book choices

Scholastic is encouraging parents to consider its curated reading series as students increasingly bring their own books to school.

The company is highlighting various book collections available for purchase, aiming to tap into the growing trend of personalized reading among children. Scholastic continues to leverage its brand to connect with families seeking educational resources that support independent reading. Details are being clarified.

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Earlier this year, Scholastic introduced a strategy combining Klutz kits and book bundles to promote creativity and learning among young readers, according to its Klutz partnership announcement. The company has also promoted eGift cards as a way for book buyers to choose titles more flexibly, as described in its recent campaign. These efforts form part of Scholastic’s ongoing push to engage families and support independent reading choices.

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