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Eastman Kodak hosted director Olivia Wilde at its New York City Film Lab, where Wilde engaged with staff to learn about the film processing techniques used for motion pictures at the facility.
The visit comes as Wilde's latest film, The Invite, was shot on Kodak 35mm film and is now in theaters. The event highlights continued demand for analog film production within modern filmmaking. Eastman Kodak continues to promote its legacy film business while engaging with creatives in the industry.
The company has recently encouraged consumers to notice the role of printed materials in daily activities such as travel, including items from boarding passes to postcards, in a campaign detailed here. In another update, Kodak unveiled expanded roll-to-roll coating technology, targeting applications in EV batteries and flexible electronics, as reported here. These efforts complement Kodak’s ongoing engagement with both analog and advanced material segments.