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Eastman Kodak is now distributing professional still films directly to distributors, signaling an update in its approach to supporting photographers.
The company has introduced new packaging for its film products, promising that the trusted quality customers expect remains unchanged.
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Eastman Kodak has announced other product shifts in recent years. The company previously expanded into pharmaceuticals, applying its chemistry and manufacturing expertise to develop U.S.-made products, as detailed in a recent article. These moves follow Kodak's strategy to utilize its core technological strengths in new and existing markets.