FAW Car launches Joyee EV brand in the Philippines

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FAW Joyee EV launch Philippines

Highlights

FAW Car launched its Joyee brand in the Philippines at the World Trade Center in Pasay, featuring the S04, S08, and N09 models with prices from P1.188 million to P1.988 million.
The all-electric Joyee S04 offers a 565 km range with 11.8 kWh/100 km consumption, while the plug-in hybrid S08 provides a 1,555 km combined range and 3.9 liters/100 km fuel economy.
FAW Car expanded its dealer network to Davao City, Tagum City, Cauayan City, General Santos City, Bulacan, Cavite, and Metro Manila to strengthen its Philippines market presence.

Philippine launch introduces three-model lineup

As reported by BusinessWorld Online, FAW Car introduced its mid-to-high-end new energy vehicle brand, Joyee, in the Philippines at the World Trade Center in Pasay City, marking the marque's formal entry into the local market.

The lineup includes the Joyee S04 pure electric sport utility vehicle, the Joyee S08 full-size plug-in hybrid electric vehicle SUV, and the Joyee N09, a flagship B+ segment sport coupe. FAW Car Sales Department General Manager Gao Yang said the company aims to make advanced technologies and intelligent mobility more accessible to Filipino consumers and to serve a wider range of transport needs.

The Joyee S04 starts at P1.188 million, while the Joyee S08 is priced at P1.628 million. The Joyee N09 comes in two variants, with the range-extended electric vehicle version priced at P1.968 million and the battery electric vehicle version at P1.988 million.

Features and dealer network support local expansion

The S04 has a stated driving range of 565 km and energy consumption of 11.8 kWh per 100 km. FAW Car says the model is designed for young families and outdoor users, with features including a panoramic glass roof, 3.3-kW Vehicle-to-Load capability, 22 storage areas and safety systems such as forward collision warning, autonomous emergency braking and traffic sign recognition.

The S08 offers 210 km of pure electric range and a combined range of 1,555 km, pairing an electric motor with a 1.5-liter turbocharged hybrid engine with 45.2% thermal efficiency. Built for larger families, it has a 3,300-mm longitudinal cabin length and combined legroom of 2,530 mm, while fuel consumption is listed at 3.9 liters per 100 km under low-battery conditions.

The N09 is built on an 800-V high-voltage platform and offers charging that adds 325 km of range in 7.5 minutes, according to the company. It also includes Qualcomm Snapdragon 8295P-powered artificial intelligence functions, a 23-speaker Dolby Atmos audio system, nine airbags and frameless power doors.

FAW Car also welcomed dealer partners from Davao City, Tagum City, Cauayan City, General Santos City, Bulacan, Cavite and Metro Manila during the launch, indicating a broader sales and distribution push across the Philippines.

Our earlier report on SEON’s expansion in the Philippines explained how the fraud-prevention firm is using its partnership with Exist Software Labs to move beyond fintech clients and into traditional banks, remittance providers, and payments businesses. The article noted that stronger fraud controls and compliance requirements tied to the country’s fast-growing digital finance ecosystem are driving new demand for risk-management tools.

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