Shein to invest €500 million in Poland logistics expansion amid EU parcel charges

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04.11.2026

Shein to invest €500 million in Poland logistics expansion amid EU parcel charges — Shein boosts Polish logistics

Chinese online fashion retailer Shein is stepping up its European fulfilment network with a €500 million investment in Poland as it seeks faster deliveries and more flexible operations. The expansion comes as low-cost e-commerce platforms adjust to new EU charges on small parcels and after Shein's European sales fell sharply in the second quarter.

Highlights

Shein will invest €500 million ($562 million) to expand its Wroclaw logistics hub, boosting delivery speeds and operational flexibility across Europe.
The expanded site will employ over 10,000 people and 6,500 autonomous robots by end-2026, offering some customers 48-hour delivery.
Shein's investment responds to EU parcel levies, which rose from €3 to €5 for parcels under €150, after a 67% net profit drop in Q2.

Poland hub expansion and delivery plan

As reported by Reuters, Shein says it will invest €500 million, or $562 million, to expand its European logistics hub near Wroclaw in Poland. The company says the project is aimed at improving delivery speeds and strengthening operational flexibility across the region.

Shein says the enlarged site will lift its total workforce to more than 10,000 people and its fleet of autonomous robots to 6,500 by the end of 2026. Customers in certain markets will receive products stored at the facility within 48 hours.

Leonard Lin, Shein's global head of public affairs, says the investment is designed to build more efficient, flexible and resilient European operations.

EU fee pressure and regional impact

Shein, alongside Chinese rivals including Temu and AliExpress, is adapting to EU parcel charges introduced to curb what the bloc describes as unfair competition from online retailers. The EU initially imposed a €3 fee on parcels valued at less than €150, then increased the levy by €2 on November 1.

The investment underlines how regulatory changes are reshaping logistics strategies for cross-border e-commerce groups in Europe. It also follows a sharp drop in Shein's European sales in the second quarter, which contributes to a 67% fall in net profit.

Mario Draghi’s warning on restrictive monetary policy and investment trade-offs highlighted how keeping interest rates too far above growth can worsen debt dynamics and ultimately undermine long-term productivity. Our earlier article noted his view that central banks should prioritise inflation control while avoiding unnecessary damage to growth, alongside EU-level steps such as market integration and targeted investment support to strengthen resilience to supply shocks.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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