Strive launches $500 million offering to boost Bitcoin strategy
Strive, the company led by Vivek Ramaswamy, plans to raise up to $500 million for corporate purposes, including, among other things, the acquisition of Bitcoin and Bitcoin-related products.
On December 9, Strive filed a U.S. regulatory agreement to sell up to $500 million worth of Series A variable-rate preferred stock (ticker: SATA).
The net proceeds will be used for “general corporate purposes, including, without limitation, the purchase of Bitcoin and Bitcoin-related products, as well as for working capital, acquisition of income-producing assets to support the company’s growth, other capital expenditures, repurchases of Class A common stock with a par value of $0.001 per share, and/or debt repayment.”
The company added that it may also use the funds to “finance acquisitions of businesses, assets, or technologies that complement its current operations.”
The at-the-market (ATM) offering structure gives Strive the flexibility to sell shares gradually on the open market rather than in a single transaction. This means Vivek and his team can adjust capital raising based on market conditions.
Sticking to the strategy no matter what
As of early November 2025, Strive—owned by former U.S. presidential candidate Vivek Ramaswamy—already holds 7,525 BTC, placing it among the top 20 corporate Bitcoin holders.
Strive’s Bitcoin accumulation strategy largely follows the approach pioneered by Michael Saylor at Strategy. Unlike spot Bitcoin ETFs, corporate Bitcoin-holding companies such as Strategy typically leverage a full set of balance-sheet maneuvers, equity issuance, and temporary acquisitions to boost returns—although losses can also be amplified.
Strive’s latest capital raise follows this model, combining a stock offering with plans to increase Bitcoin per share through various channels.
The asset manager, overseeing more than $2 billion since launching its first ETF in August 2022, first revealed its Bitcoin ambitions through a reverse merger in May. It later announced plans to acquire 75,000 BTC from creditors linked to the bankruptcy of the collapsed Mt. Gox exchange.
As we wrote, Vivek Ramaswamy critiques AI over-humanization impacts
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