Franklin Templeton highlights rising XRP adoption in finance
Franklin Templeton reported growing demand for XRP from institutional investors. According to Roger Bayston, head of digital assets, XRP is increasingly being used as a utility rather than a speculative asset.
Speaking on the Paul Barron Podcast, he noted that companies are purchasing the token for real-world infrastructure use.
This includes cross-border payments and asset tokenization. The XRP Ledger is being actively integrated into financial systems. This allows for faster settlements and lower costs. Such an approach is changing how crypto assets are perceived in the market. XRP is gradually establishing itself as an infrastructure element rather than just a trading asset.
Franklin Templeton expands involvement through products and integrations
The company is actively strengthening its presence in the XRP ecosystem. In particular, the Franklin XRP ETF (XRPZ) has been launched. Tokenized money market funds have also been integrated on XRPL. This expands blockchain use in traditional finance. Bayston emphasized that regulatory alignment between the SEC and CFTC could accelerate institutional adoption.
In his view, this will be a key driver of the next market phase. Institutions are increasingly using blockchain for operational purposes. This reduces reliance on traditional financial intermediaries. As a result, XRP is seeing additional demand from large players.
Institutions continue buying XRP on the dip
Despite XRP’s decline to $1.36, demand from funds remains stable. XRP ETF recorded inflows of around $636,480, while BTC and ETH funds saw outflows. Total assets under management in XRP ETF have reached approximately $1.1 billion. Cumulative inflows already stand at about $1.21 billion.
This indicates growing institutional interest. Investors are using corrections to increase their positions. This behavior differs from other crypto assets. XRP is beginning to show relative resilience under market pressure.
Whales accumulate and signal a potential reversal
On-chain data confirms active accumulation by large holders. According to CryptoQuant, whales are buying more than 7 million XRP daily. This reflects a high level of confidence in a price recovery. The Whale Flow metric shows a steady increase in inflows.
Analyst Ali Martinez also noted a buy signal from the TD Sequential indicator. It suggests a possible price rebound in the near term. Rising whale activity often precedes market reversals. Combined with institutional inflows, this forms a strong demand base.
Recently we wrote that XRP is trading around $1.35–1.40, showing weakness after recent gains and entering a consolidation phase.
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