Traders Union research: 58% of crypto investors have encountered scams
More than half of crypto investors have encountered scams, but only a small share regularly check projects before investing. A new Traders Union study shows that many market participants are aware of the risks but do not always use basic protection measures.
According to the study “How Do Crypto Investors Protect Themselves From Scams?”, 58% of investors faced scam attempts over the past 12 months. At the same time, only 23% always check the project team, smart contract audit, tokenomics, and exchange security before investing. This shows a gap between investors’ understanding of risks and their real actions.
Phishing remains the main threat
Phishing was the most common type of fraud. Fake websites, fake emails, or wallet-draining links were encountered by 46% of respondents.
Another 33% of investors reported fake token launches, while 29% reported rug pulls, where project creators remove liquidity or disappear with users’ funds. Fake social media accounts were encountered by 27% of respondents, fake airdrops by 24%, and deepfake promotions by 18%.
Analysts note that classic schemes such as phishing are still more common than AI-based fraud. However, deepfakes, fake videos, and impersonation of well-known people are becoming an increasingly serious problem for the crypto market.
Experience reduces the risk of losses
The study also showed that investor experience has a strong impact on protection levels. Among users with less than two years of experience, 41% had lost money to scams. In the group with two to five years of experience, this figure was 26%.
Among investors who have been in the market for more than five years, 17% reported losses. According to Traders Union, more experienced market participants check projects more often, are more cautious about promises of high returns, and are better at spotting suspicious schemes.
At the same time, confidence does not always help. 74% of respondents believe they can identify crypto scams. But among them, 37% had already lost money to fraudulent projects or platforms.
Why investors still fall for scams
According to the study, crypto scammers often use not only technical tricks but also psychological pressure. They create a sense of urgency, promise guaranteed profits, use fake reviews, fake partnerships, and influencer advertising.
FOMO, or the fear of missing out, also plays a separate role. Because of it, investors may make decisions faster and check project details less often. As a result, even users who know about the risks sometimes act impulsively.
Traders Union notes that financial literacy alone does not always protect against scams. Real protection requires regular information checks, caution toward “too good to be true” offers, and discipline before every investment.
Earlier, Traders Union also published research on how traders use AI in trading.
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