Ferrari and Conio unveil 499P token for VIP clients
Ferrari has announced the launch of a digital token for members of its exclusive Hyperclub, celebrating the racing success of the Ferrari 499P, the model that triumphed at Le Mans.
The Ferrari 499P token will be issued in partnership with Conio, a fintech company applying for an EU MiCA license, and will be available only to 100 elite members of Ferrari’s Hyperclub — a private community of endurance racing enthusiasts.
Token holders will be able to trade among themselves and participate in exclusive auctions, including one dedicated to the sale of a Ferrari 499P model. The initiative coincides with the announcement of the 2026 FIA World Endurance Championship (WEC) calendar, which opens on March 22 with the “1812 km of Qatar” race.
“It’s about strengthening the sense of belonging among our most loyal clients,” said Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer.
Conio called the project a milestone in the tokenization of luxury assets, emphasizing its potential to redefine ownership and engagement for ultra-high-net-worth collectors.
“The growth potential is immense,” said Davide Rallo, Conio’s Chief Fintech Strategist.
Phenomenal achievements of the Ferrari 499P
Ferrari has already shown its openness to cryptocurrencies. In 2023, the company began accepting BTC, ETH, and USDC payments for car purchases in the U.S., later expanding the service to Europe.
The Ferrari 499P token also celebrates the brand’s endurance racing dominance — three consecutive Le Mans victories. In 2023–2024, the wins came from Ferrari’s factory team, while in 2025, the AF Corse customer team — featuring Robert Kubica (Poland), Phil Hanson (UK), and Yifei Ye (China) — secured another triumph, cementing Ferrari’s legacy in motorsport excellence.
As we wrote, Cryptocurrency dominates Formula 1: Crypto.com, Coinbase, Binance and more among 2025 season sponsors
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