Crypto.com review: Partnership with Pineapple Financial drives institutional growth
Crypto.com has announced a strategic partnership with Pineapple Financial Inc. (NYSE American: PAPL), a fintech firm pioneering blockchain integration, to jointly manage Pineapple’s $100 million Injective (INJ) digital asset treasury strategy. Under the agreement, Crypto.com will serve as the primary custody provider, offering secure storage and native staking capabilities for Injective’s INJ tokens.
This collaboration marks a significant step in bridging traditional finance and decentralized technology. Pineapple Financial becomes the first publicly traded company to hold Injective’s native token as part of its treasury. Through Crypto.com’s regulated custody infrastructure, Pineapple will be able to stake its assets securely, generating yield while maintaining long-term lockups to support institutional-grade treasury management.
Institutional-grade custody and responsible innovation
Commenting on the partnership, Eric Anziani, President and COO of Crypto.com, said:
“We’re pleased to support Pineapple Financial’s treasury strategy with the same rigor and reliability we offer to global institutions. This partnership is a testament to our leadership in digital asset infrastructure.”
Shubha Dasgupta, CEO of Pineapple Financial, emphasized the alignment between the firms’ missions:
“Our Injective-based treasury strategy underscores our commitment to responsible innovation in the digital asset space. Collaborating with Crypto.com enables us to maintain the highest standards of security and compliance while advancing the integration of blockchain technology into traditional finance.”
As part of the initiative, Pineapple Financial recently acquired approximately $8.9 million worth of Injective tokens, marking the first phase of its long-term treasury expansion. The program aims to create a scalable, compliant model for institutional blockchain participation and yield generation.
Strengthening Crypto.com’s institutional footprint
Founded in 2016, Crypto.com now serves more than 100 million users across 90 countries, offering a suite of products that includes trading, DeFi, and institutional custody solutions. The partnership with Pineapple Financial reinforces its growing role as a trusted partner for enterprises seeking to integrate blockchain into mainstream finance.
With institutional adoption accelerating, the collaboration positions both firms at the forefront of the convergence between regulated finance and digital assets.
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