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On September 1, the crypto world got a new hot topic — the listing of WLFI, the token of World Liberty Financial, a project tied to Donald Trump’s family. Trading began on Binance, the world’s largest crypto exchange, which was the first to take the bold step of adding this “presidential cryptocurrency.”
At the same time, Binance gave WLFI a special seed tag — a marker for high-risk, highly volatile assets. To access trading, users even had to pass a short risk-awareness quiz.
Until now, WLFI had only existed as non-transferable allocations. The Binance listing finally opened the door for investors to freely buy and sell the token. Soon after, South Korea’s Upbit also announced its own listing, making it clear that WLFI had broken out beyond the U.S. market.
The first step toward release came on August 25, when the World Liberty Financial team activated the Lockbox system. Users could sign unlock agreements to prepare for receiving 20% of their allocations on launch day. That was also when the first problems appeared: Coinbase Wallet holders complained en masse that they could not connect. The team quickly fixed the issue, but it became clear that even at the preparation stage, the technical infrastructure was prone to glitches.
Only on September 1, the day of trading started, did Lockbox go fully live. Users finally got access to 20% of their tokens, while the remaining 80% stayed frozen and will depend on future community decisions. This approach created an artificial shortage: only a few billion WLFI entered circulation out of the total 100 billion supply. For the price, it was perfect fuel — the token spiked sharply on a wave of excitement.
But this shortage also hides a threat. Sooner or later, the locked tokens will start coming to market, and supply will increase like an avalanche. For early-round investors who bought in at $0.015 or $0.05, it will be a temptation to lock in tenfold or even twenty-eightfold profits. For WLFI itself, it means the risk of huge selling pressure that could wipe out part of today’s hype.
Even before listing, WLFI had already set records in valuation. In pre-market trading, its price reached $0.55, corresponding to a sky-high $55 billion FDV. Even today, with WLFI trading around $0.27–0.30, its valuation exceeds $20 billion. For comparison, that is the level of mature DeFi projects with years of history, millions of users, and real financial flows.
World Liberty Financial does have ambitions: its own USD1 stablecoin, lending, staking, a token launchpad, and a mobile app. The website even features sections for these — but all of them are still marked “coming soon.” This means that WLFI’s current valuation is based mainly on expectations and the power of its brand, rather than on real utility.
Even before the spot launch, WLFI appeared on Hyperliquid futures. And the first experience was troubling: the price shot up to $0.44, but within hours collapsed below $0.25. At the same time, funding dropped to minus 35% annualized, which meant the market was massively shorting and betting on a decline. It was a clear signal: the hype worked, but traders’ trust proved fragile.
Another distinctive feature of WLFI is its reserves and strategic deals. The largest package, worth $1.5 billion, came from Alt5 Sigma. Formally, this created a financial cushion, but independent observers see conflicts of interest and lack of transparency. When controlling stakes are concentrated in the hands of a narrow circle, the market is always worried by the same question: what happens if they decide to sell?
WLFI has everything to be the perfect example of hype: scarcity, the Trump brand, support from top exchanges, hundreds of millions from investors, and tens of millions of followers on social media. This combination gave it a brilliant start, one that has already entered crypto history.
But can the token withstand the test of time? Scarcity will fade as unlocks bring billions more WLFI to the market, and today’s euphoria could quickly vanish. A valuation in the tens of billions without real products looks unstable. Derivatives have already shown skepticism, and big deals raise transparency questions.For WLFI to become more than just a flashy debut, the team will have to prove its ability to build a real ecosystem. If not, WLFI will remain only another reminder: hype and a famous name can create billion-dollar valuations, but they rarely guarantee long-term success.