MELANIA under pressure: What is happening with Trump wife token

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Eugene Komchuk

24.10.2025

MELANIA under pressure: What is happening with Trump wife token — The rise and fall of the MELANIA token

Donald Trump’s wife has found herself at the center of a scandal, becoming a defendant in a class-action lawsuit. Melania Trump is accused of promoting the meme coin MELANIA, which the plaintiffs describe as “fraudulent.” The former First Lady’s cryptocurrency has already been struggling, and the lawsuit could finally put an end to the project.

Class action against the creators of LIBRA and MELANIA

A class-action lawsuit has been filed in the U.S. against a group of developers behind the LIBRA and MELANIA projects. The filing alleges that U.S. First Lady Melania Trump and Argentine President Javier Milei indirectly contributed to promoting fraudulent meme coins, effectively becoming part of a PR scheme that exploited their public image to legitimize the projects.

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The main figure in the case is Benjamin Chow, founder of the startup Meteora, described in court documents as “the center of the enterprise.” According to the allegations, he coordinated the issuance and trading of tokens, directing other participants’ actions. After both coins surged in value shortly after launch, the developers pulled liquidity, causing LIBRA and MELANIA to collapse to zero — leaving investors with empty wallets.

To understand what happened, let’s look at the rise and fall of the First Lady’s cryptocurrency.

How the MELANIA token appeared

The meme coin MELANIA was launched on January 20, 2025 — just two days after U.S. President Donald Trump introduced his official TRUMP token. The launch came with notable media coverage: the cryptocurrency was positioned as the “female version” of her husband’s project — a symbol of style, femininity, and entrepreneurial spirit.

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The token quickly made headlines, soaring above $13 in the first few days, giving early holders an illusion of rapid success.

The creators of MELANIA actively integrated it into the Trump brand ecosystem. Websites selling branded products — GetTrumpFragrances.com, GetTrumpSneakers.com, and GetTrumpWatches.com — announced support for payments in MELANIA via Solana Pay. Later, travel platform Travala also added support, allowing users to pay for hotels and flights with the First Lady’s token.

For many, this appeared to confirm the coin’s “official status” and its direct connection to the Trump family.

However, within weeks, the first signs of trouble appeared. According to Bubblemaps, the team associated with MELANIA withdrew roughly $30 million worth of tokens from community funds and began selling them without comment. Analysts tracked the transfer of 50 million tokens to a single wallet, followed by distribution across multiple addresses — some to exchanges, others to new positions, with about $500,000 sold directly.

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By spring 2025, MELANIA had lost over 96% of its value, plunging from $13 to $0.51. Daily drops of 8–10% became common, and interest in the coin evaporated. Despite being mentioned in Tuttle Capital’s ETF filings, market activity remained minimal. Today, the token trades below $0.10, and the lawsuit has made its future even more uncertain.

The lawsuit’s outlook and MELANIA’s future

Still, the plaintiffs’ chances of achieving significant results remain low. The central figure, Benjamin Chow, accused of coordinating the scheme, left Meteora in February 2025 and has refused to comment.

Nevertheless, the plaintiffs’ lawyers have reasons to continue the case: court filings mention Telegram chats where Chow allegedly discussed transactions with other participants, along with analytical data linking him to wallet network management.

For the MELANIA token, however, the lawsuit’s outcome no longer matters — the project is effectively dead. The coin has lost both liquidity and trust, the team has gone silent, and even institutional mentions like Tuttle Capital’s ETF filings failed to revive investor interest.

The court case has only cemented MELANIA’s reputation as a failed experiment — one where a loud name couldn’t save the project from an inevitable collapse.

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