LVMH stock slides below €625 despite new Givenchy CEO appointment

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Dmytro Kharkov

08.01.2026

LVMH stock slides below €625 despite new Givenchy CEO appointment — Amandine Ohayon becomes Givenchy CEO on January 9

As of January 8, LVMH shares closed at €624.90, down 0.7% in the past 24 hours. The stock has traded sideways between €610 and €655 for weeks, reflecting investor caution ahead of earnings or spending data.

Highlights

LVMH stock fell 0.7% to €624.90, continuing to trade within a narrow €610–€655 range.
Amandine Ohayon has been appointed CEO of Givenchy, starting January 9, as part of LVMH’s broader leadership reshuffle.
Markets await key catalysts including Q4 earnings and global consumer demand signals.

LVMH has begun 2026 with a continuation of internal executive transitions, reinforcing its long-term strategy of leadership rotation and creative renewal across its fashion portfolio. The most recent move sees Amandine Ohayon, previously CEO of Stella McCartney, appointed as Chief Executive Officer of Givenchy. She will assume her new role on January 9 and report to Pietro Beccari, the CEO of Louis Vuitton who also chairs LVMH’s Fashion Group.

The appointment follows a series of strategic leadership updates across the LVMH portfolio, including new appointments at Celine, Kenzo, and Loewe. These changes align with Bernard Arnault’s vision of injecting fresh retail and creative leadership across the group’s maisons to maintain cultural relevance and drive performance in a changing global luxury landscape.

Givenchy, while globally recognized, has historically underperformed compared to peers like Dior and Louis Vuitton. Ohayon’s experience in brand repositioning and sustainable fashion signals an effort to elevate Givenchy’s retail presence and profitability. Her appointment also reflects the increasing importance LVMH places on operational retail expertise in driving growth beyond the design studio.

Mixed short-term signal beneath key resistance

The stock is trading just below the 50-day moving average (€631), a minor bearish signal, while remaining well under the 200-day moving average (€654), which has acted as a ceiling since early Q4. Momentum indicators show a neutral to slightly bearish stance, with the Relative Strength Index (RSI) hovering near 48 — signaling a market lacking conviction in either direction.

Key support rests at €610, followed by a stronger base around €590, which coincides with the October trough. Resistance lies near €638 (50-day MA) and more significantly at €655–660, where previous breakdowns occurred in September and November.

LVMH stock price dynamics (November 2025 - January 2025). Source: TradingView

Volume in the last week has been slightly below average, indicating a lack of strong buying pressure. While the medium-term trend remains flat-to-down, a break above the 200-day MA could trigger technical buying and a momentum reversal. Short-term traders should watch for a push above €640 to confirm upside traction, while a drop below €610 would reintroduce bearish momentum.

Range-bound bias with breakout potential

LVMH enters 2026 with strategic momentum but technical uncertainty. The base case scenario for Q1 is continued range-bound trading between €610 and €655, as investors balance macroeconomic headwinds with internal brand momentum. Without a significant catalyst, the stock is likely to remain under the 200-day moving average — a psychological barrier.

A bullish scenario would require strong Q4 earnings (expected in early February) and renewed investor confidence in Chinese and American luxury spending. In this case, a sustained move above €660 could open the path toward €685, with €700 as a potential target by late Q1. A decisive break above €725 would mark a full reversal to all-time highs, but such an outcome appears unlikely without a sector-wide rally or a significant upside surprise.

LVMH shares have retreated amid negative headlines involving its travel subsidiary Belmond Ltd., after a fatal train collision near Machu Picchu left one dead and over 20 injured. Belmond blamed competitor Inca Rail, owned by a Carlyle Group-linked entity, for unauthorized track use leading to the crash.

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