Alphabet stock hits $330.3 record high as AI chip optimism lifts 2026 outlook

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GOOGL rally continues after insider sale

Highlights

Alphabet trades near $328.8 in premarket session after rally lifts stock to 330.3 all-time high
Insider selling fails to weaken sentiment as AI chip strategy drives upside conviction
20 EMA at $322 offers key support ahead of today’s NFP release

The rally has been fueled by optimism surrounding the company’s AI infrastructure strategy, although Thursday’s session ended off the highs as profit-taking set in ahead of the U.S. Non-Farm Payroll data.

Thursday marked a key technical breakout when GOOGL touched $330.3 intraday, a new record high, before settling back to close at $325.3. The sharp pullback of nearly $5 was partly linked to short-term traders locking in profits, but the structural trend stayed intact. Notably, CEO Sundar Pichai reported the sale of 32,500 shares of Class C capital stock worth over $10 million on January 7. Despite this insider transaction, investor sentiment has not weakened, as evidenced by Friday’s early bounce.

Alphabet price chart (Nov 2025 - Jan 2026). Source: Tradingview

At the center of the recent rally is Alphabet’s custom TPU chip effort. The company has sharply increased patent filings tied to TPU innovations, suggesting a more aggressive focus on hardware differentiation. Market analysts expect TPU-related revenue to expand by over 40% in 2026 as enterprise clients shift toward in-house chip architectures for cost and performance benefits. The transition is also being interpreted as a sign of long-term margin expansion potential in the cloud services segment.

NFP print today is likely to decide if GOOGL extends gains or pulls back

Alphabet’s rising AI footprint has provided a bullish backdrop for the stock since the beginning of the year. As well as the 1-hour 100 EMA had acted as a base of support earlier this week, absorbing sell pressure near the $315 level. The bounce off the 100 EMA triggered a sustained climb that now reflects over 5% in week-to-date gains. The 20 EMA has since stepped in as immediate support near $322, reinforcing the bullish tone on lower timeframes.

Momentum indicators also align with the bullish structure. The daily RSI is currently rising but still hovers below the overbought threshold, giving price room to stretch higher without triggering corrective flows. The absence of divergence between price and RSI also supports the case for a continued upward grind, barring any major macro shocks.

Bulls must defend 20 EMA to keep bullish momentum

Attention now turns to the January Non-Farm Payroll data, scheduled for release later in the day. Market consensus stands at 66K, slightly higher than the previous figure of 64K. A softer reading could increase expectations of Fed easing, providing further support for high-growth tech stocks such as Alphabet. However, a strong print may lift yields and cause tech valuations to cool off, at least temporarily.

Holding above $322 keeps the bullish structure intact and opens the door for a retest of $335 and potentially $337 in the short term. On the downside, if the stock breaks below the $322 level, downside pressure could extend toward the 100 EMA support near $315. How price reacts following today’s Non-Farm Payroll data will likely shape whether GOOGL extends its rally toward new highs or slides back into a consolidation phase

In recent analysis, we discussed how Alphabet held above the 100 EMA after a sharp 2.8% reversal from $321 to $312. Investors awaited the EU ruling on the Alphabet–Wiz deal as the TPU narrative supported long-term sentiment.

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