Morgan Stanley to launch crypto trading on E*Trade
Morgan Stanley is expanding its presence in digital assets by introducing cryptocurrency trading services. The Wall Street giant plans to offer Bitcoin and other cryptocurrencies to clients through its E*Trade platform, with a commission of 0.50% per transaction.
Highlights
- Morgan Stanley will offer Bitcoin and crypto trading on E*Trade with a 0.50% commission.
- The service will eventually reach all 8.6 million E*Trade clients.
- The bank’s Bitcoin ETF (MSBT) has attracted $92 million in net inflows since launch.
- Morgan Stanley is the first major U.S. bank to issue its own Bitcoin ETF.
Broadening access to crypto
According to Bloomberg, the bank will initially roll out the service as a pilot program before making it available to all 8.6 million E*Trade clients by the end of 2026. The 50-basis-point fee is significantly lower than rates charged by major crypto exchanges such as Coinbase and Robinhood.
The move follows the successful April launch of Morgan Stanley’s own spot Bitcoin ETF (ticker: MSBT), which has already attracted $92 million in net inflows. The fund, with a low management fee of 0.14%, was the first Bitcoin ETF issued by a major U.S. bank.
Growing institutional embrace
Bloomberg ETF analyst Eric Balchunas described the ETF launch as a “significant event,” given Morgan Stanley’s $7 trillion in assets under management. The bank’s decision to offer direct crypto trading through a familiar brokerage platform is expected to make Bitcoin exposure more accessible to both retail investors and financial advisors.
Morgan Stanley’s move comes shortly after Charles Schwab launched its own crypto trading services through a new subsidiary. It reflects the continued integration of traditional finance with the cryptocurrency market following the approval of spot Bitcoin ETFs.
Wall Street deepens ties to crypto markets
Morgan Stanley’s expansion into cryptocurrency trading marks another milestone in the mainstream adoption of digital assets.
By combining low fees with access through a widely used brokerage platform, the bank is positioning itself to capture growing demand from both retail and institutional clients. The move underscores how traditional financial institutions are increasingly embracing cryptocurrencies as they seek to meet client interest and remain competitive in an evolving market.
We have previously highlighted that Morgan Stanley takes a week to enter top ranks of Bitcoin ETFs.
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