Apple shares are trading around $297-298 and remain near the technical buy zone of $288.62-303 after pulling back from June highs. The stock looks more resilient than parts of Big Tech, but investors remain cautious due to high AI expectations and the mixed reaction to WWDC 2026.
Financial results
Fundamentally, Apple maintains a strong base. For the quarter ended March 28, 2026, the company reported revenue of $111.2 billion, up 17% year over year, while EPS rose 22% to $2.01. Record services revenue and a new $100 billion buyback also look positive and support the long-term investment case.
AI and WWDC
The main focus remains Siri AI and Apple Intelligence. At WWDC, Apple showed an upgraded Siri with deeper AI functionality, but the market reaction was muted, as investors expected a more convincing breakthrough and clearer monetization. As a result, AI remains both a future growth driver and a source of pressure on the stock’s valuation.
Production and risks
Additional attention is focused on reports of possible cooperation between Apple and Intel on chip production in the US. The news supported interest in supply-chain localization, but Apple and Intel have not officially confirmed the details, so the market is treating the factor cautiously. Regulatory questions around the App Store and the availability of AI features in certain regions also remain risks.
Technical picture and conclusion
Based on the current move, the nearest support is around $288-290, and a break below it could extend the decline toward $280. Resistance is located in the $303-305 area, above which buyers could restore momentum toward $315. As noted in Apple pulls back below $300 as AI doubts offset strong fundamentals, the base scenario assumes the $288-303 range will hold while strong earnings and share buybacks offset doubts about the pace of AI monetization.
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