Weekly forecast: Apple stock nears $260 high amid iPhone 17 sales surge
In October, Apple’s stock price repeatedly approached its all-time high of $260.10, reached in December 2024, but retreated each time. Still, the current AAPL price above $252 makes a new record highly likely.
Despite geopolitical risks affecting the supply chain that could slow growth, analysts note that iPhone 17 sales exceeded Wall Street expectations, marking the best smartphone revenue performance since the COVID-19 era. While iPhone sales gradually declined in 2023–2024, the launch of iPhone 17 strengthens Apple’s market position. Analysts forecast iPhone revenue to reach $209.3 billion in 2025 and hit an all-time high of $218.9 billion in 2026. By 2030, sales are expected to reach nearly 260 million units.
High iPhone 17 sales have significantly boosted market sentiment as Apple approaches the critical holiday shopping season. This comes despite some delays in launching AI features and the impact of U.S. President Donald Trump’s tariffs on the tech giant’s stock over the past year.
Apple plans to release its Q4 financial results on October 30, including data from the first weeks of iPhone 17 sales. Analysts already expect a strong quarter, which could further drive AAPL stock higher.
“Apple’s combination of incentives, including expanding services and device upgrades, positions the company’s shares for growth in the near term. If the upcoming report surprises positively, stocks could rise another 5–8% in the next month,” says analyst Anton Kharitonov.
Technically, Apple shares trade above SMA 50, 100, and 200, with SMA 20 at $253.5 as the nearest resistance. Closing above this level could pave the way for an all-time high, supported by positive news about iPhone sales and revenue from other segments.

AAPL daily chart. Source: TradingView
The question is whether this breakout will occur this week or next—after the quarterly report and the Fed’s potential interest rate cut. If momentum continues, Apple could reach $270 or higher by the end of October. On the other hand, negative political news or another round of U.S.-China trade tensions could trigger a pullback to support levels of $245–$250, and further down to $230–$240.
As we wrote, Apple captures top spot in global smartphone market for Q1 2025
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