BAAN Holding starts Playocity execution works in Jeddah with SAR 25 million budget
BAAN Holding Group is advancing its new Playocity entertainment project at Westfield Jeddah through a partnership with Hasbro. The project starts on 15 September 2026 and is backed by a total estimated cost of SAR 25 million.
Highlights
- BAAN Holding Group begins Playocity execution works in Jeddah with a total estimated budget of SAR 25 million, funded via internal resources and bank facilities.
- Building Facades Contracting Company is named main contractor for fit-out, with several suppliers engaged for furnishing and equipment at the new entertainment center.
- The Playocity project strengthens Jeddah's entertainment sector and leverages Hasbro partnership as BAAN Holding expands branded family attractions in Saudi Arabia.
Project scope and financing plan
As reported by Saudi Exchange, BAAN Holding Group says the Playocity project will be funded through the company's internal resources and bank financing facilities. The supplementary announcement follows the company's earlier disclosure on the Tadawul website dated 16 September 2026 about the start of execution works.The company states that the total estimated cost of the entertainment project is SAR 25 million. It also says no related parties are involved in the project.
Contracting setup and regional entertainment impact
The main contractor for the fit-out works is Building Facades Contracting Company, while BAAN Holding also plans to engage several suppliers for furnishing and equipment works at the entertainment center.The development adds to Jeddah's pipeline of location-based entertainment projects and signals continued investment in branded family attractions in Saudi Arabia. The Hasbro partnership ties the project to a global entertainment brand as BAAN Holding expands its presence in the sector.
Our earlier report on escalating Houthi attacks on Saudi Arabia covered claims of missile and drone strikes near Riyadh’s main airport and an alleged attempt targeting an Aramco facility in Yanbu. It explained how the widening confrontation was weighing on Gulf equity sentiment and raising concerns about air defenses, energy infrastructure, and Red Sea shipping routes.
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