Banks fall short on customer obsession practices, Jim Marous notes

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Parshwa Turakhiya

27.03.2026

Banks fall short on customer obsession practices, Jim Marous notes — Customer obsession gaps in banking

Jim Marous highlights an exploration into how leading companies differentiate themselves in serving customers.

Marbue Brown from The Customer Obsession Advantage breaks down the critical practices behind customer obsession and points out areas where banks are still lacking in this aspect. Marous directs audiences to watch the episode for further insights.

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Marous has previously examined technology-driven changes in the banking sector. He featured Aftanalytics CEO to discuss how AI is modernizing bank lending practices. In another episode, Marous and S.P. “Wije” Wijegoonaratna described how AI is reshaping lending into a continuous, governed financial process. These discussions highlight ongoing initiatives among banks to enhance operational efficiency and customer service.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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