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Cryptocurrency exchange MEXC is expanding into physical retail with the introduction of a shawarma popup shop, according to a tweet from Vugar Usi Zade. The new venture will accept payments exclusively in MX tokens, highlighting an innovative crossover between digital assets and in-person transactions.
MEXC’s move signals growing efforts in the crypto industry to promote real-world utility for digital tokens.
Usi Zade has previously compared crypto’s market capitalization of $2.5–3 trillion to gold’s estimated $35 trillion in value, emphasizing the sector’s relatively modest size in a recent analysis. In another report, he outlined how Bitcoin is becoming increasingly connected to global energy markets as it shifts from neutrality to influence. These perspectives provide context for growing efforts to expand crypto’s presence beyond the digital sphere.