Banks may win transactions but risk losing attention, Jim Marous notes

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Ashutosh Sureka

24.04.2026

Banks may win transactions but risk losing attention, Jim Marous notes — Retail banks struggle to keep attention

Jim Marous, Publisher at The Financial Brand, highlights a critical trend transforming retail banking. He observes that while banks may excel at managing transactions, they are increasingly struggling to capture and retain customer attention—an important shift in the industry.

The commentary was part of a live discussion from Fintech Meetup in Las Vegas, where Marous was joined by representatives from Fintech Takes and another financial media outlet to discuss current changes in the retail banking landscape.

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Marous previously highlighted analysis from Marbue Brown on why banks must shift from customer centricity to customer obsession to drive growth, according to an earlier report. In another piece, Marous noted where banks are underperforming in customer obsession compared with top-performing companies, as detailed in his coverage of banks' practices. These observations set the context for Marous's recent comments on banks struggling to engage customers beyond basic transactions.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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