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David Baszucki: DevEx rate rises 42 percent for U.S. age-checked 18 plus game spenders
David Baszucki reported another quarter of strong growth, announcing a 42 percent increase in the DevEx rate for eligible games with spend from U.S.-based, age-checked players aged 18 and older. According to Baszucki, this segment has grown 50 percent year-over-year, with new incentives aimed at rewarding developers who create engaging content for the adult audience. The adjustment reflects the company's commitment to supporting its expanding creator ecosystem in the U.S. market.
Baszucki recently reported that 70 percent of daily users in Australia have completed facial age verification. The company has also rolled out new engine features to let creators build more immersive experiences for users, according to a separate statement on next-generation play technology. These developments come as Roblox continues to expand its creator and user ecosystem.
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