Sam Ro: Retail traders hold $12 trillion in brokerage equity

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14.05.2026

Sam Ro: Retail traders hold $12 trillion in brokerage equity — Retail traders hold $12 trillion equity

Sam Ro reports that retail traders currently hold $12 trillion of equity assets in self-directed brokerage accounts. This represents about 10% of the total U.S. corporate equity market value, according to data from Goldman.

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Sam Ro has previously highlighted company-level trends in recent coverage. He reported that Starbucks margins have increased due to comp growth and cost management. In another article, Ro noted that April manufacturing activity rose as companies responded to anticipated price increases and supply concerns.

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