Elena Nikulina

Zachary Perret: AI helps bring advanced financial advice to more consumers

Zachary Perret: AI helps bring advanced financial advice to more consumers
AI brings personalized financial advice

Zachary Perret announced a collaboration with OpenAI to launch Finances in ChatGPT.

Perret emphasized that artificial intelligence is changing how consumers engage with their finances and described the new launch as a significant step toward delivering more sophisticated and personalized financial advice to a wider audience.

Perret previously reported that Plaid has seen about 1,500 new users joining weekly after launching an improved signup flow for builders. He also announced the upcoming Plaid Effects conference in New York, which will feature AI in finance and several new product updates. These developments come as the company expands its focus on artificial intelligence and user engagement.

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