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Cullen Roche shares personal insights from operating a boutique ETF. He explains that distribution is the most critical factor, describing the difficulty of attracting assets to newer funds. Roche highlights that building a network can help address this challenge early on.
Roche has previously questioned the effectiveness of risk profile questionnaires for investors, citing their subjective nature. He has also compared BND and bond ladder portfolios, noting both carry similar interest rate risk. These earlier assessments reflect his focus on practical issues facing individual investors.