Elena Nikulina

Simon Taylor: Robinhood new product sees 0.15 percent attach rate in week one

Simon Taylor: Robinhood new product sees 0.15 percent attach rate in week one
Robinhood product posts 0.15 percent attach rate

Simon Taylor, co-founder at 11:FS, reports that Robinhood's new product achieved a 0.15 percent attach rate in its first week.

The data highlights initial customer engagement for Robinhood's latest offering.

Robinhood recently introduced a 7% yield on U.S. dollar balances through its new USDG stablecoin, targeting its 27.7 million customers, as reported by Taylor in a previous article. In an earlier interview, the company said it was also adding stock tokens and perpetuals alongside the new yield offering, according to another post from Taylor. The rollout marks Robinhood’s push to diversify its investment app products.

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