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Olivia Moore: Snapchat builds $1 billion subscription business from user engagement features

Olivia Moore: Snapchat builds $1 billion subscription business from user engagement features
Snapchat grows subscription revenue via social features

Olivia Moore highlights that Snapchat has developed a $1 billion-plus subscription business by enabling users to select a “Best Friend” and see who rewatched their stories.

Moore stresses that willingness to pay is especially high for products that offer insights into how others perceive users on the platform.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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