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Pollster Michael Ashcroft observes that recent surveys are finding a narrowing gap in voting preferences, despite differences in survey methodologies. In his recent post, Ashcroft points out that pollsters across the field, regardless of question wording, are reporting similar trends. ''The gap is narrowing,'' Ashcroft wrote, referencing the consistency across multiple approaches in measuring voter sentiment. No further detail on specific polling results was provided. The comment comes as attention to polling methodologies remains high in the run-up to important electoral events.
Ashcroft has previously published new polling results using a bespoke question on future party support at the next election. He also commented on the absence of the main parties in the Clacton by-election, calling it a rare opportunity for alternative candidates such as Count Binface to enter the race. Both instances reflect Ashcroft’s focus on evolving political contests and survey techniques.