Gerchik & Co review: Platform launches new $100,000 trading quest
Gerchik & Co has announced one of the most unconventional initiatives in its history, unveiling a new project designed to transform how beginners experience trading.
- Chosen by 0+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
The company is launching Gerchik & Co Play, a large-scale interactive trading quest that replaces traditional lectures with a gamified, competitive format. With a $100,000 prize fund, the program aims to attract new traders, broaden engagement, and introduce a new generation to financial markets through structured challenges and simulated trading.
According to the company, this is the first project of its kind in its operational history—positioned not as a course, but as an entertainment-driven trading event.
Gamified training with real incentives
Gerchik & Co Play will allow participants—particularly new traders—to progress through levels, complete tasks, and trade on demo accounts. Unlike traditional competitions, the company emphasizes that “there are no losers”, as each participant gains practical experience while retaining the chance to win real trading capital.
The initiative reflects a growing industry trend toward gamification, which brokers use to simplify market entry, increase retention, and appeal to younger audiences more familiar with interactive learning formats.
The project is supported by company founders Alexander Gerchik and Ivan Kroshny, who position the quest as a strategic expansion of Gerchik & Co’s educational and community-building ecosystem.
Recruiting blogger partners for the campaign
As part of the launch, Gerchik & Co is opening recruitment for Blogger Partners, who will serve as captains and public faces of the quest. Selected bloggers will gain:
A strong news hook and content opportunity for their platforms
Participation in a large-scale advertising campaign financed by the company
Opportunities to monetize activity within the project
Official partnership status in the new initiative
The company notes that partnership spots are limited and will be awarded to applicants capable of generating significant audience engagement.
Gerchik & Co’s broader strategy
The broker continues to invest in educational tools, risk-management solutions, and structured programs aimed at supporting new and experienced traders alike.
The launch of Gerchik & Co Play suggests a shift toward more dynamic, experiential formats intended to differentiate the brand in a competitive retail-trading market.
We also informed that Gerchik & Co expands lineup with 165 new U.S. stock CFDs.
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