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Bitget has announced the global launch of its UEX Switch Campaign, connecting trading communities worldwide through its Universal Exchange and aiming to provide a unified cross-asset platform experience.
Bitget has initiated the UEX Switch Campaign, formally announced on March 25, 2026, to promote its Universal Exchange platform aimed at unifying trading across digital assets and traditional finance products. According to the broker, the platform redesign integrates cryptocurrencies and tokenized stocks or ETFs on a single interface, reportedly reducing navigation steps by about 30%.
The campaign is branded around the theme "#TheGreatMigration," which refers to consolidating trading activity onto unified platforms, and carries the tagline "Switch to UEX, Switch to Bitget." Bitget states that users gain access to a wide array of products—including tokenized stocks, ETFs, CFDs, FX, and commodities—within one account, with features such as cross-margin, high leverage, and round-the-clock access. There are no specific user-facing promotional requirements or rewards linked to this campaign.
Bitget is a crypto exchange that allows traders to engage in spot and futures trading with various cryptocurrencies, including BTC, ETH, and USDT, using its proprietary web platform and mobile app. Key features include demo accounts, a range of cryptocurrencies for deposits, a trade copying service, and a bonus program that can be used to reduce trading commissions. For detailed information, see the broker profile on Traders Union.
For more background, you can read the previous Bitget update, which covered their CandyBomb futures trading promotion with a 31,500 WLD prize pool, in the earlier news about Bitget.