NAGA Group to launch NAGA ONE app uniting payments, trading and investing

NAGA Group to launch NAGA ONE app uniting payments, trading and investing
NAGA ONE unites trading and payments

​NAGA Group AG, operator of the universal financial platform NAGA, has announced the upcoming launch of its next-generation application NAGA ONE, designed to unite payments, trading, and investing into a single ecosystem. The new app is expected to be available for download in the fourth quarter of 2025 and is anticipated to mark a turning point in the company’s fintech development.

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According to the company’s press release, the first stage will integrate the core features of the previous NAGA Pay app. Users will gain access to IBAN accounts, virtual and physical debit cards, SEPA and P2P transfers, as well as instant funding of trading accounts. This seamless configuration is designed to allow clients to switch between payment and trading functions without leaving the platform. Although cryptocurrency tools will not be part of the initial release, NAGA ONE’s modular roadmap includes wallets, spot exchange, staking, and crypto payments at later stages.

Future updates will expand the app with multi-currency accounts, access to tokenized assets, gamified rewards, and AI-powered investing assistants. This rollout strategy reflects the company’s ambition to scale internationally and strengthen its position in the field of social trading and fintech.

AI integration

Alongside the launch of NAGA ONE, the company is accelerating the use of artificial intelligence. AI-powered agents are already active on the NAGA Feed, providing market analytics and enhancing user interaction. The next stages will bring features such as interactive Q&A, personalized commentary, and algorithmically generated strategies that can be tracked or copied. By 2026, the company plans to introduce its Trading Super Assistant—an AI companion designed to guide traders throughout the entire investment cycle, from onboarding to execution.

NAGA is also embedding AI into its operations, automating marketing campaigns and customer service tools aimed at improving engagement and efficiency.

Octavian Patrascu, CEO of NAGA Group, emphasized the broader vision: “With NAGA ONE we are not just launching another financial app. We are bringing to life our vision of a truly unified platform where payments, trading, and investing come together seamlessly. This is an important milestone in our mission to simplify the user experience and provide everyone with powerful financial tools. At the same time, we are embedding AI deeply into our ecosystem, from real-time social insights to a future where every trader has a smart assistant. We believe it is this combination of financial access and intelligent automation that will define the next decade of fintech, and NAGA is proud to be leading that charge.”

Read also: NAGA Group reports revenue and earnings growth in H1 2025

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