PU Prime expands gold offerings with new GAU/USD trading product
Global multi-asset broker PU Prime has introduced a new gold trading product — GAU/USD (Gold Gram vs US Dollar), designed to meet the specific needs of investors in regions such as the Middle East and Turkey, where gold is traditionally priced and traded in grams. The new instrument highlights PU Prime’s commitment to innovation and its attentiveness to investor preferences across different markets.
- Chosen by 3 200+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
The launch of GAU/USD complements the existing XAU/USD pair (Gold Ounce vs US Dollar), offering a more intuitive option for traders accustomed to trading in grams. By quoting gold prices per gram, the product removes the need for conversions, providing a simpler and more transparent trading experience.
Under the new structure, the minimum trade size is set at 0.01 lots, equivalent to 100 grams of gold. This flexible contract size allows a broader range of investors to participate in gold trading with a lower entry threshold, enhancing accessibility and portfolio diversification opportunities.
At launch, GAU/USD was priced at approximately USD 117.34 per gram, while XAU/USD was valued at around USD 3,649.84 per troy ounce (31.1035 grams).
PU Prime’s comments and strategic importance
A PU Prime spokesperson described the launch as a major milestone in the company’s multi-asset growth strategy:
“The launch of GAU/USD marks an important step in our global multi-asset strategy. We firmly believe that continuously expanding our product range, offering diverse choices, and delivering superior trading experiences are key to supporting industry growth and meeting the evolving needs of different markets.”
The company added that it will continue to focus on innovation, exploring new products and services to strengthen its position as a leading global broker.
Integrating GAU/USD into the PU Prime trading platform will further diversify the company’s product portfolio and provide clients with greater flexibility in managing their gold investments, especially in markets where gram-based trading is more common. This move underscores PU Prime’s long-term strategy of adapting to regional investor habits and promoting sustainable global growth.
Earlier, PU Prime expanded its trading capabilities by increasing leverage options.
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