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Global multi-asset broker Exness has officially inaugurated its new office in Cape Town, South Africa, marking a strategic milestone in its expansion across the African continent. The launch event featured a ribbon-cutting ceremony, team tours, and remarks from senior executives, signaling what the company described as “the beginning of a new chapter” in its global growth story.
The Cape Town office will function as Exness’ regional hub for Sub-Saharan Africa (SSA), supporting the firm’s operations in both South Africa and Kenya, where it holds local regulatory licenses. The move underscores Exness’ growing commitment to African markets at a time when retail trading activity is rapidly increasing across the region.
“Our investment here reflects our confidence in the region’s growth and in the incredible talent driving it,” said Petr Valov, Exness’ Co-Founder and CEO. He emphasized that Africa represents “immense potential” for innovation and client engagement in financial trading.
Paul Margarites, Exness’ Regional Commercial Director, added that the new hub will bring global expertise closer to traders in the region. The facility will host professionals with local expertise to ensure tailored support for African clients.
The expansion into South Africa aligns with Exness’ broader strategy to enhance accessibility and provide localized trading experiences. The broker, renowned for its high liquidity, low spreads, and transparent trading conditions, continues to attract both retail and institutional traders worldwide.
As the African trading landscape evolves, Exness’ investment in local infrastructure positions it at the forefront of market development. The company’s leadership hinted that this is only the beginning of a deeper engagement with the region — one aimed at fostering financial inclusion and advancing digital trading opportunities across Africa.
Earlier, Exness opened a new regional office in Amman, Jordan, after obtaining a license from the local regulator.