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Freshworks introduces a strategic framework for AI deployment emphasizing business transformation. The new approach consists of five key steps, as outlined by Laks Srinivisan from the RoAI Institute. Key elements include starting with business outcomes rather than focusing on tools, investing with clear intent, measuring impact instead of mere activities, learning quickly to recalibrate, and setting rules while training employees. This comprehensive plan aims to guide companies through the complexities of integrating AI effectively to maximize benefits.
Freshworks' latest AI strategy builds on its ongoing efforts to simplify enterprise operations and drive value—a theme previously evident when the company collaborated with Marvel to achieve streamlined operations through Freshservice for enhanced efficiency.