On PLUS expansion accelerates Helix growth for Altria

On PLUS expansion accelerates Helix growth for Altria
Altria expands on PLUS nationwide

Altria has announced the nationwide expansion of its on PLUS offering, signaling a major development for its portfolio and underscoring the company ambition to move beyond traditional tobacco products.

The rollout reflects ongoing growth for Helix, the subsidiary behind the product, and aligns with Altria broader strategy to transition its business away from combustible tobacco. The company continues to position itself at the forefront of a changing nicotine product landscape.

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