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Commerce.com outlines AI shift as product discovery moves from search to continuous recommendation

Commerce.com outlines AI shift as product discovery moves from search to continuous recommendation
AI transforms product discovery

Commerce.com asserts that product discovery has evolved from a deliberate search action to an ever-present experience driven by artificial intelligence.

The company emphasizes that AI now surfaces relevant products automatically, relying on user signals rather than explicit queries. This development marks a fundamental change in how consumers encounter and engage with products online. Commerce.com invites users to explore the full implications of this shift on its platform.

Earlier this year, Commerce.com teamed up with Avalara, Klaviyo and others to publish a guide on AI-powered retail and agent-ready commerce. The company also announced the launch of STRATA at an exclusive invite-only event alongside PayPal, Accenture and Google Cloud. These initiatives highlight Commerce.com's recent focus on AI integration in retail.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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