Merchant services shift to growth driver in bank strategy, Deluxe asserts

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Artem Shendetskii

29.04.2026

Merchant services shift to growth driver in bank strategy, Deluxe asserts — Banks revamp merchant services

Banks are increasingly making merchant services a core strategic priority rather than treating them as ancillary offerings, according to insights shared with Deluxe.

In recent discussions, banking leaders outlined concrete steps to rebuild and expand their merchant services programs, reflecting a wider industry shift toward integrating these services into broader growth strategies. This change signals a move away from legacy approaches and toward more proactive scaling of capabilities to meet evolving client needs.

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Deluxe has previously introduced its leading swag giveaway ideas to help businesses attract more foot traffic during trade show season. The company's initiatives in merchant services and marketing solutions build on its efforts to support business growth. These developments reflect Deluxe's continued focus on delivering value-add offerings to clients.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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