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Build-A-Bear Workshop unveils Disney and Pixar Toy Story collection with North America exclusive
Build-A-Bear Workshop has launched its new Disney & Pixar Toy Story collection, introducing beloved characters such as Woody, Jessie, Buzz Lightyear, and the Mini Beans Alien.
The Mini Beans Alien is available exclusively in North America, making it a unique offering for fans in the region. This latest product expansion aims to attract both existing and new customers by leveraging the enduring popularity of the Toy Story franchise.
Earlier this year, Build-A-Bear Workshop relaunched Sylveon as part of its Pok émon plush lineup to meet strong online demand for the character’s return, along with other Eevee Evolutions online. The company also introduced the summer Beary Goods collection, aiming to offer seasonal plush decor for customers earlier this summer. These recent releases reflect the brand's ongoing strategy of adding licensed and seasonal products to maintain engagement.
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