Retail, toys, and family experiences by Build-A-Bear Workshop
Bearemy returns as Build-A-Bear Workshop unveils special 30th anniversary edition
Build-A-Bear Workshop has released Bearemy, its iconic mascot, from the Build-A-Bear Vault to begin celebrations of the company’s 30th anniversary year. Customers can customize and purchase ...
Build-A-Bear Workshop brings back Giant Toothless amid strong fan demand
Build-A-Bear Workshop announced the return of Giant Toothless, a popular plush inspired by the How to Train Your Dragon franchise. The relaunch targets rising demand among fans and collectors, ...
Build-A-Bear Workshop launches exclusive Halloween lineup featuring Lloromannic characters
Build-A-Bear Workshop has introduced Berry and Cherry from the Lloromannic collection for the first time, available exclusively through its stores. The company also unveiled new seasonal ...
Build-A-Bear Workshop unveils Lloromannic Berry and Cherry launch with new themed collections
Build-A-Bear Workshop is set to expand its lineup with the launch of Berry and Cherry from Lloromannic, available exclusively at its stores. The new collection can be paired with Spooky Webs ...
Pumpkin Pal Teddy returns as Build-A-Bear Workshop unlocks vault release
Build-A-Bear Workshop has announced the return of its Pumpkin Pal Teddy, bringing back the popular plush after its original debut in 2012. The collectible teddy bear is available once again for a ...
Build-A-Bear Workshop unveils Fresno Night Crawler plush in new product launch
Build-A-Bear Workshop has introduced a new plush inspired by the Fresno Night Crawler, a folkloric cryptid, as part of its latest product line. The release leverages popular online cryptid ...
Build-A-Bear Workshop brings back Espeon and Umbreon exclusive Pokémon plush for fans
Build-A-Bear Workshop has reintroduced Espeon and Umbreon, two highly popular Pokémon plush toys, for a limited period at select retail locations. The move targets Pokémon enthusiasts and ...
Build-A-Bear Workshop unveils Halloween bag charm campaign with behind-the-scenes content
Build-A-Bear Workshop has launched a behind-the-scenes look at its latest Halloween bag charm photoshoot. The company shared visuals and updates from the campaign, emphasizing its ongoing efforts ...
Hello Kitty and Friends Ice Cream Shop collection debuts as Build-A-Bear Workshop hosts exclusive events
Build-A-Bear Workshop has announced the launch of an exclusive Hello Kitty and Friends Ice Cream Shop collection with special events held at its stores in Mall of America and American Dream. The ...
Build-A-Bear Workshop launches Blueberry Highland Cow plush for online customers
Build-A-Bear Workshop has introduced a new Blueberry Highland Cow plush, now available for purchase through its online platform. The brand continues to expand its product lineup with themed ...
Build-A-Bear Workshop launches Stitch Day promotion with complimentary shipping
Build-A-Bear Workshop is celebrating Stitch Day by launching a special promotion that features free delivery on any purchase that includes a Disney Stitch plush. The offer is available for a ...
Build-A-Bear Workshop launches 50 percent discount for Stuff Your Cub Condo event on June 24
Build-A-Bear Workshop is rolling out a one-day Stuff Your Cub Condo event on Wednesday, June 24, offering a 50 percent discount on all items fitting inside a Cub Condo with any furry friend ...
Gargoyle returns to Build-A-Bear Workshop online lineup for Lovable Legends collection
Build-A-Bear Workshop announced the return of its Gargoyle plush toy within the Lovable Legends collection. The fan-favorite stuffed animal is now available again for online purchase, targeting ...
Build-A-Bear Workshop launches summer campaign for seasonal plush toys
Build-A-Bear Workshop is promoting its latest campaign aimed at summer activities, positioning its plush toys as must-have companions for seasonal adventures. The company is leveraging consumer ...
Build-A-Bear Workshop targets digital shoppers with exclusive Angler Fish release
Build-A-Bear Workshop announced that the Angler Fish plush is now an online exclusive, underscoring the company’s strategy to leverage digital channels for unique product offerings. This move ...
Build-A-Bear Workshop unveils Disney and Pixar Toy Story collection with North America exclusive
Build-A-Bear Workshop has launched its new Disney & Pixar Toy Story collection, introducing beloved characters such as Woody, Jessie, Buzz Lightyear, and the Mini Beans Alien. The Mini Beans ...
Build-A-Bear Workshop unveils new plush line to elevate summer decor
Build-A-Bear Workshop has introduced its summer Beary Goods collection, aiming to attract customers looking to add cute and cuddly accents to their spaces. The new line features plush products ...
Build-A-Bear Workshop relaunches Sylveon as online demand drives return of Pokémon lines
Build-A-Bear Workshop has announced the return of Sylveon, the highly sought-after Pokémon plush, available exclusively through its online store. The company is also signaling that additional ...
New Slushie Plushie range debuts as Build-A-Bear Workshop targets summer demand
Build-A-Bear Workshop introduces its Slushie Plushie collection, inviting customers to create custom furry friends designed for summer. The launch aims to attract shoppers seeking refreshing and ...
Build-A-Bear Workshop launches new mini plush collection for summer adventures
Build-A-Bear Workshop has introduced a new line of mini plush toys, targeting consumers seeking summer-themed collectibles. The company calls on fans to embark on big adventures with the newly ...
Build-A-Bear Workshop unveils hot weather plush toys for summer demand
Build-A-Bear Workshop has released a new collection of summer-themed plush toys as the brand seeks to draw customers into its stores during the busy seasonal period. The retailer is encouraging ...
