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Build-A-Bear Workshop brings back Giant Toothless amid strong fan demand

Build-A-Bear Workshop brings back Giant Toothless amid strong fan demand
Giant Toothless returns to stores

Build-A-Bear Workshop announced the return of Giant Toothless, a popular plush inspired by the How to Train Your Dragon franchise.

The relaunch targets rising demand among fans and collectors, aiming to drive sales momentum and increase foot traffic at retail locations. The company continues to capitalize on high-profile licensed characters to enhance its product lineup and attract diverse customer segments.

Earlier this year, Build-A-Bear Workshop introduced Berry and Cherry from Lloromannic along with themed Cinnamoroll and Hello Kitty sets for the U.K. and U.S. markets, according to company announcements. The retailer also launched a Fresno Night Crawler plush, tapping into cryptid culture to appeal to collectors and young buyers, as detailed in a recent release. The company continues to expand its licensed and pop-culture product lines to engage its core customer base.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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