Hello Kitty and Friends Ice Cream Shop collection debuts as Build-A-Bear Workshop hosts exclusive events

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Hello Kitty and Friends Ice Cream Shop collection debuts as Build-A-Bear Workshop hosts exclusive events — Build-A-Bear unveils Hello Kitty line

Build-A-Bear Workshop has announced the launch of an exclusive Hello Kitty and Friends Ice Cream Shop collection with special events held at its stores in Mall of America and American Dream.

The company aims to attract new customers and boost in-store engagement by tying in these limited-time experiences with beloved characters and unique merchandise. The event marks another move by Build-A-Bear Workshop to strengthen its brand partnerships and expand its reach through experiential retail.

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Earlier this month, Build-A-Bear Workshop offered a one-day 50 percent discount during its Stuff Your Cub Condo event. The retailer also recently reintroduced the Gargoyle plush to its Lovable Legends collection following high online demand. These initiatives come as the company continues to roll out special events and new merchandise to attract customers.

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